In the digital world, how do you make decisions about how to run your Business? The answer is simple. It all starts with data. There are all sorts of industry wide data sources, such as trade organizations, government statistics as well as a wide variety of online sources that can give you data on just about any “best practice” for your business.
However, the real gold is the data that you acquire from your own website. This data gives you very detailed information regarding your customers, where they came from, what they look at, and how long they hang around.
We use Google Analytics on all of our client’s sites to help provide insight into their online marketing efforts. Aside from being free the data that this system acquires is the most comprehensive data gathering platforms on the web. Once we introduce a client to Data Analytics, the only complaint that we receive is that they wished that they had chosen to start gathering data sooner!
Custom Data Needs
What happens if there is data that Google Analytics does not track? This is an important question. From time to time we get clients that need very specific data that simply isn’t available from Google Analytics. In such cases we have helped our client by custom programming an application (or applications) that gather data in a very specific way. This operates in tandem with Google Analytics to provide you with the exact data that you need.
Setup, Deployment and Interpretation
We can assist you with the proper setup and deployment of your new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing all the business data you need to carry out your analysis.
Once data has been gathered we can also help you to interpret the data, so that you can convert the patterns into a strategy, or a site change that can produce measurable improvements in your site performances as well as your marketing performance.