Have You Ever Wondered What it Takes to Triple Your Sales?

The following is a true story. Please take two minutes to read it to the end. It will be worth it.

On a sunny but cool fall afternoon, twenty-one ago, two young men graduated from a training program that was offered by a large Canadian insurance company. The two of them were very similar to each other. Both had been better than average students, both had charisma and were very outgoing, and both – as young college graduates are – were filled with ambitious dreams for the future.

Over the years they had lost touch with each other. However, a few months ago the two men ran into each other at a fundraising dinner. They decided that later on that week they would get together over a coffee to reminisce, and to pick each others brain regarding the insurance sales game.

The following Monday morning, they met at a local coffee shop.

They were still very much alike. Both were happily married. Both had three children. And, it turned out that both had worked for the same insurance company for a few years before deciding to leave the company to "strike out on their own" to sell insurance products.

But there was a clear difference. One of the men was selling over three times as much insurance as the other.

What Made The Difference

Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always intelligence, talent, dedication or hard work. It isn’t that one person wants success and the other doesn’t. Is it a matter of pure luck?

The difference lies in what each person knows and how they make use of that knowledge to give themselves an advantage.

And that is why I am writing this blog post to you, and others like you, regarding the exact knowledge that made the difference in their success levels. This knowledge can also be used to help you succeed in your business too, regardless of which industry you are in!

What The Other Man Knew, and How He Used it to His Advantage

One of the men had a clear advantage. But what was it? The answer is simple. He was marketing his business using online advertising techniques such as pay-per-click, while the other was not. This allowed him to triple his yearly sales in just under 30 months by reaching over three times more prospective clients than before. In fact, before he began using online marketing, his sales numbers were very similar to the other man.

It is important to note one key thing. The less successful of the two men also knew about digital marketing - he simply didn't know how get started with it, and had not yet tried it.

It is Not Enough to Know What to Do - Successful People Will Take Action

At this point you are probably wondering how it is that I know this story. It was told directly to me by the more successful of the two agents. He told me this story because he is our client, and our company designed his online marketing system. But before that could happen, he had to make the decision to trying online marketing. He then had to take action by reaching out to our company, which allowed us to help him with this process.

So, I encourage you to take action. Try out a paid traffic campaign for yourself. In most cases it is really worth the investment of time and money. If you have the time and the interest, you can set all of this up by yourself. There are accounts to set up and you will have to do some trial and error, and read a few books, but it is doable if you want to tackle this yourself.

If You Are Not Quite Ready to Tackle This on Your Own