This page is not about how good we are at building websites. These days, there are hundreds of companies out there that can build a technically sound website that looks great, and works for you. So, we’re not going to go on about how skilled we are. We know what we’re doing, and we’ll leave it at that. What’s more important is what your website should do for you, and why your business absolutely needs a website.
Your online marketing system starts with your website, period! It is the cornerstone of your entire online marketing system.
Your website are your piece of the internet. You own them, and as long as you stay legal, you can more or less do whatever you want with it. For example, if you get stuck with a bad website provider, you can move your entire website to another company – often in less than a day. If you move your physical business to another location, people can still find you on the web, even if those cards that you handed out to everyone have the wrong street address now!
These days, many businesses are choosing to forego a website of their own in favor of using a Shopify site, or a Facebook page to represent their business online – without owning a website of their own. This baffles us. While this is certainly a way to go, there are huge potential problems associated with that approach. First of all, most of these platforms put a lot of restrictions on what you can and can’t do with your site. Secondly, in some cases your site can be banned without any notice – for unexplained reasons.
The truth is that when you use a FB, Shopify or some other platform, you are simply renting space from a landlord. If you do something they don’t like, your web presence can be gone in the blink of an eye. It’s called being de-platformed, and it happens all the time. If the platform becomes impossible to deal with and you want to leave, you can take your content (with much effort) but you can’t take the address because you don’t own it.